WEB / UX
Your website is the first place most of your clients and potential clients will go. Be sure your site is an accurate representation of your company and that is clear from the very first page.
Generally your company branding is the first time someone will notice your company and start to ask questions. Be sure your branding answers as many of those as possible on its own.
Your print work advertising is a great way to attract new customers or bring back former clients. Be sure your print work attracts the right audience every time.